Feature request: category-based email subscriptions for LP and contact lists

Hi Decile team,

We need email subscription categories. Right now, an unsubscribe is all-or-nothing. When a recipient clicks unsubscribe on one newsletter, they are removed from everything we send. That is a real problem for GPs who send different kinds of email to the same database.

What we are seeing: Several of our limited partners unsubscribed from our general newsletter because they wanted less volume. They then told us they were missing our deal and SPV emails, which they actually want. We cannot fix this on our end because the unsubscribe suppresses all future sends. The result is that LPs lose access to time-sensitive investment opportunities, and we lose the ability to reach people who would have invested.

What we are asking for: Let each account define its own email categories. Each email, newsletter, or campaign gets tagged with a category when it is created. The unsubscribe link in that email then lets the recipient opt out of that category only, or opt out of everything. Recipients should also get a preference page where they can toggle each category on or off.

Suggested default categories (based on what a typical VC or GP sends to a database):

  1. New deals and SPVs: Syndicate opportunities, SPV invitations, co-investment offers, secondary deals. These are time-sensitive and often the main reason an LP stays on the list.
  2. Fund and portfolio updates: Quarterly LP updates, portfolio company news, markups, exits, fund performance and milestones.
  3. Newsletters and insights: Regular content, market commentary, research, podcast episodes, and thought leadership.
  4. Events: Invitations, RSVPs, and reminders for LP meetings, annual meetings, demo days, dinners, and webinars.
  5. Fundraising and new fund announcements: Communications about new funds, closes, and re-ups, which some LPs want and others do not.

Always-on category (not unsubscribable): Transactional and legal communications such as capital calls, distribution notices, K-1s and tax documents, LPA amendments, and compliance notices. This category should be clearly labeled so recipients understand why they cannot opt out of it. I think when we use our Gmail integration this is the case for newsletter sends?

Additional requests:

  • Let admins rename, add, or remove categories, and set which are on by default for new contacts.
  • Show each contact’s subscription status by category in their profile, and allow filtering and segmenting recipients by category.
  • Make sure sends to a category automatically exclude contacts who opted out of that category only, rather than globally.
  • Report unsubscribe rates by category so we can see which content drives opt-outs.

This would help us stay compliant, reduce list churn, and keep LPs informed about the things they care about. Happy to jump on a call to walk through our use case.

Thanks,
Brian